Privacy Policy
1. Introduction
At Lavish Boutiques, we strive every day to build the world’s most popular, authentic and iconic brands. Trust is the cornerstone of a great brand and respecting the privacy rights of our customers is an integral part of building that trust. This privacy policy explains how we collect and use your personal information to serve you.
2. Your Right to Control How Your Personal Information is Used
You have the right to make requests regarding your personal information. You can:
- Review the personal information we have about you or request a copy of it
- Ask us to update or correct personal information if it is inaccurate
- Request that we delete your personal information
- Opt-out of sharing your personal information with third parties for some purposes, including sharing that may be defined as a sale under applicable laws.
- Object to certain types of uses of your personal information
- Make choices about receiving email marketing
- Tell us which cookies you want us to use when you shop online by clicking on the "Interest Based Ads" link at the bottom of our Canadian websites, or using the cookie banners on our United Kingdom or European Union websites
These rights vary depending on where you reside. But we will make reasonable efforts to honor your request, even if your country or state does not require us to do so. If you ask us to delete or stop using your personal information, we may not be able to honor that request if the information is required to process your payments or returns, fulfill your order, or comply with tax, audit or regulatory requirements.
3. Types of Information We Collect
We collect information about you such as your contact information, payment information, demographic information, shopping preferences and information about the devices you use to shop online.
We do not knowingly collect personal information directly from children under the age of 13 (16 in the United Kingdom/European Union) without parental consent. Our websites are general audience sites and are not specifically targeted to or intended for use by children.
We need to collect personal information in order to provide the products and services you request. If you do not provide the information requested, we may not be able to provide you with these products and services.
- Contact information, such as name, email address, postal address, phone number
- Payment information, such as credit card number, bank card numbers, cheque, and other payment details
- Order and refund history
- Demographic information, such as age, estimated income, household information, and occupation
- Information about your interests, preferences, and purchase history
- As part of applying for credit, or processing a return, you may be asked to provide government issued identification numbers, such as social security number, national identification number, and/or driver’s license number
- To help ensure our employees’ and customers’ security and safety, we use Closed Circuit Television or CCTV in our stores
- Information may be collected from you if you interact with us on social media sites, such as Facebook, Instagram, and Snapchat
- Device and browser information including location information, MAC addresses, IP addresses, Cookies, and other online identifiers
- If you disclose any personal information relating to other people to us or to our service providers, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy
4. How We Collect Your Information
We collect information about you in a variety of different ways:
4.1 Information you provide to us, such as while making a purchase or signing up for a loyalty or rewards program.
4.2 Information we collect while you interact with our websites, mobile or other apps, social media sites, and other products and services. This often involves information about your device such as IP addresses and MAC addresses, as well as information collected through cookies.
4.3 Information we collect about you from other sources, such as credit card issuers and data analytics firms.
4.4 Information we create ourselves after we analyze the information we collected about you, such as your shopping preferences.
5. Cookies and Similar Technologies
Cookies are little bits of computer code that collect data by tagging along with you while you browse. Most websites, including ours, wouldn’t work very well without certain cookies. They allow us to prevent crashes, display information, fix bugs, and ensure the security of our site (and your account). These types of cookies are often called “strictly necessary” cookies. Because they are needed for our site to work, we don’t provide you with an ability to opt-out of these cookies. But you can remove them by using your browser settings. Keep in mind that certain features of our site may not be available to you.
Some cookies provide important services but are not strictly necessary for our website to work. These cookies use information about your interactions with us so we can suggest clothes and special offers for you. If your shopping is interrupted, they remember where you left off and send you reminders that you truly deserve that new outfit. These reminders might be sent to you in an email, on social media or while you’re browsing another website or on another device. We think these cookies are useful and will make it easier for you to shop with us. But you might disagree. If so, you can tell us not to use certain cookies by using the opt-out tools we have placed on our ecommerce websites. These options vary by geographic region.
We also use cookies and similar technologies to gather information about the success of our ad campaigns and use of our products and services. These technologies include Google Analytics, Adobe Analytics, Adobe Flash and others. You can opt-out by visiting Google Analytics Opt-out Browser Add-on and Adobe Your Privacy Choices. You can also adjust your privacy settings for Adobe Flash player by visiting the Website Storage Settings Panel and the Global Storage Settings Panel.
6. How We Use Your Information
We use your personal information to provide you with our products and services and to operate our business. We often use the information we collect for multiple purposes. For example, if you make a purchase on our website, we collect several types of data from you and use it in multiple ways: First, we use your shipping address to make sure that our products arrive at your door. We may also use your contact information to send you a receipt of purchase. We may look at your experience on our website to make improvements to it and try to tailor it to your needs. We will also analyze the data you provide us and your behavior on our website to ensure that the activity is not fraudulent. Finally, we use your purchase information for other business-related purposes like accounting and financial reporting.
We may also combine information we collect from you with information we obtain from other sources. This may include your online and in-store purchase transactions and other interactions you have with us and our partners.
We often obtain your consent to use your information. But sometimes, obtaining your consent is not needed because we may use your information for our own legitimate interests, to fulfill a contract with you, or to comply with legal obligations imposed on us. For example, when you make purchases online, we process your information to fulfill our contractual obligations. When you visit our websites, we have a legitimate interest in using your browsing data to improve our site’s usability, and when you engage with us online, we have a legal obligation to ensure that you are not attempting to defraud, us or our customers.
Providing you with Products and Services
We use your information to process, fulfill and communicate with you about your orders, respond to your customer service inquiries, allow you to use in-store and online technologies, enroll you in rewards and loyalty programs, allow you to apply for offers of credit from a payment provider, and to inform you of policy or product changes that may impact you. When we use information in this way, we do so for the purpose of fulfilling a contract with you, or to comply with a legal obligation.
For Marketing Communications and Promotions
We use your personal information to send you marketing communications about our products and services, contests, and promotions. We may send you emails, postal mail, text messages, phone calls, or social media messages that we believe you would be interested in. We will do this either with your consent or because we have a legitimate interest to do so.
For Business Reporting and Providing Personalized Services and Ads
We use your personal information to analyze or predict our customer preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our products and services. We also use personal information to better understand you and your preferences, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests. We use information in this way with your consent or because we have a legitimate interest to do so.
Allowing you to participate in promotions and events
We may use your personal information to allow you to participate in local community events, promotions, and in-store experiences. Some of these may have additional rules containing information about how we will use and disclose your personal information. We use this information for the purpose of fulfilling a contract with you or because we have a legitimate interest to do so.
For other business purposes
We may use your personal information to learn more about our customer base, perform data analyses, address problems with our technology, improve our products and services or develop new ones, to investigate and prevent fraud or other illegal activity, to enforce our Terms of Sale and Use, and to provide a more consistent experience across our brands and channels. We may also use your information where we believe it is required to protect the rights, property, safety and security of Lavish Boutiques, our employees, customers, and others. Finally, we may be required to use your personal information to comply with applicable law, for auditing purposes, or to respond to requests from government authorities.
We will engage in these activities to fulfill a contract with you, to comply with a legal obligation, and/or because we have a legitimate interest in doing so.
7. How We Share Personal Information
We may share your personal information with our affiliated companies and brands, with third parties who provide services to you or us, with promotional partners, with social media companies, or with other third parties as needed to carry out our business, or comply with a legal obligation.
Sharing between brands and affiliates
When you provide information to one of our brands, we may share it with our other brands.
Public posting and social sharing
When you post public comments on our websites, through in-store technologies, on public forums like our social media sites, blogs, and online reviews, your comments are accessible by other members of the public.
Social media logins and other integrations
When you log into your customer account using your social media account credentials, or use other social media services with us, your personal information will be disclosed to the social media account provider in connection with your login. By doing so, you authorize us to facilitate this sharing of information, and you understand that this sharing is governed by the social media site’s privacy policy that you used to log into your account.
Lavish Boutiques’ service providers
Lavish Boutiques uses third parties to provide services to you or us. This includes managing customer information; fulfilling promotions; sending marketing communications; conducting surveys; hosting websites; analyzing data; processing payments; fulfilling and shipping orders; or providing network security, accounting, auditing, and other services. We do not authorize these service providers to use or disclose your information for purposes other than why we have retained them.
Third party partners
We may share information with other companies when we work with them to promote our products, services, offers, contests, or other promotions to our customers.
Script or Loyalty Programs
If you participate in third party scrip, loyalty, or similar programs that a Lavish Boutiques brand also participates in, we will share your information with them to facilitate the program. This may include sending your purchase information to credit card processors, so part of your purchase may be donated to participating schools or other non-profit organizations. If you participate in loyalty programs, we may send your information to the vendor administering the program. This information may include your name, email, credit card number, your purchase history, and other information you have provided to us through the program.
Once your information is provided to the third party it will be handled in accordance with their privacy policy. You should review the privacy policy before entering into a rewards, loyalty, or scrip program, so that you have a complete understanding of how your information is being used.
Payment card issuers
In certain countries, we may provide you with the opportunity to apply for an offer of credit from a payment card issuer. To create a more convenient application process, we may provide information from your customer account to a payment card issuer in order to generate a pre-approved credit offer or pre-populate your online credit card application with information from your customer account. By submitting a credit card application either in store or online, you acknowledge and agree that Lavish Boutiques may provide your information to the payment card issuer in accordance with the terms and conditions of the application. For information about the privacy practices associated with your credit application, please contact the payment card issuer.
To fulfill legal obligations and with government agencies
We may share information about you if necessary or appropriate, in our good faith judgment, to comply with laws or regulations, or in response to a valid subpoena, order, or government request, or to protect the operations, privacy, safety, property or rights of Lavish Boutiques or others.
During a sale or business transaction
In the event of any potential or actual reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings), your personal information may be shared with third parties such as the acquiring entity and its advisors.
8. How we Store and Secure Your Information
8.1 Where We Store Information.
Your personal information may be subject to the laws of the countries in which it is stored or used. By providing us with any personal information, you understand that your information may be transferred, processed, or stored outside of your country of residence, including the United States, which may have a different data protection regime from the country in which you reside. In certain circumstances, courts, law enforcement agencies, regulatory agencies, or security authorities in those other countries may be entitled to access your personal information. European customers can read more about this topic here:
8.2. Information Retention.
We will retain your personal information for as long as needed to provide the service to you (for example, as long as you have an online account with us) or as needed to fulfill our own obligations, such as preventing fraud, meeting regulatory requirements, resolving disputes, improving our services or maintaining security, and in each case, as consistent with applicable law. We may retain non-personal information that has been sufficiently aggregated or anonymized for a longer period.
8.3. Information Security.
We do our best to provide you with a safe and convenient shopping experience. We have put in place a wide variety of technical and organizational security measures to help protect you and the personal information we collect about you. Please note that we will never email you asking for account information like your user name, date of birth, credit card information, or other personal information. Finally, we will never email you with attachments that can be opened. If you received a suspicious email that appears to be from us please contact us.
8.4 Third Party Services.
We are not responsible for, and this policy does not address, the privacy practices of other third parties, such as Facebook, Apple, Google, Microsoft, or any other app developers, social media platforms, operating system providers, wireless or telecommunications service providers, or device manufacturers. The inclusion of a link on our services does not imply an endorsement of the linked sites or services by us or our affiliates.
8.5 Sensitive Information.
Unless we request it, we ask that you not send us, and you not disclose, any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership) on or through our services or otherwise to us.
8.6 Third Party Payment Service.
We make certain third-party payment service processors available to you such as PayPal or Apple Pay. If you wish to use one of these services, your personal information will be collected by such third party and will be subject to the third party’s privacy policy. We have no control over, and are not responsible for this third party’s collection, use, and disclosure of your personal information.
8.7 Changes to this Policy.
We will post updates to our privacy policy on our websites. If we change the policy in a manner that materially impacts your privacy rights, we will provide additional notice to you.